18 November, 2019
On-Page SEO

On-Page Ranking Factors For SEO

The way your On-page is optimized may have a big impact on its capability to rank.

What’re On-Page Ranking Factors For Search Engine Optimization (SEO)?

On-page ranking factors may have a big influence on your page’s capability to rank if optimized correctly.

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seo ranking factors

The Largest on-page factors that influence online internet search engine rankings are:

Page Content

The content of a page is what makes it worthy of a search result position.

It’s what the consumer came to see and is extremely important to search engines.

As such, it is important to create good content.

page content

So what’s great content? In a “Search engine optimization” viewpoint, all good written content has two characteristics.

Content must provide a demand and have to be linkable.

Well Structured Content With Proper “SEO” Supplies A Demand

Like the different markets of world, info is impacted by supply and demand.

The best content is that which does the best job of supplying the most significant demand.


It might take the kind of an XKCD comic that’s supplying nerd jokes to a massive group of technologists or it might be a Wikipedia article that explains world the definition of Web 2.0.

xkcd comic

It may be a video, an image, a sound, or text it has to provide a demand so as to be considered great content.

Structured Content With Proper “SEO” Is Linkable

In Search engine optimization viewpoint, there’s no distinction between the best and worst content on the web if it isn’t linkable.


If people can’t link to it, search engines will be very unlikely to rank this, and consequently the content won’t drive visitors to the given web site.

Sadly, this happens much more frequently than one might think.

Title Tags

Title tags are the second most important on-page factor for Search engine optimization, following content. You can read more info about title tags here.

URL (Uniform Resource Locator)

Along with smart linking, SEOs need to ensure that the class hierarchy of the given web site is reflected in URLs.

The following is an example of structure that is URL:

This URL clearly shows the hierarchy of the info on the page.

This info is used to determine the relevancy of a given webpage by the search engines.

Because of the hierarchy, the engines can deduce that the page likely doesn’t pertain to history generally but rather to that of the history of video games.

Which makes it an ideal candidate for search results page related to video game history.

All this and more info may be speculated on without even needing to process the content on the page.

The following is a bad example of structure:

bad structured url
An example of bad URL structure

http://www.imdb.com/title/tt0468569 – as shown above

Unlike the first example, this URL doesn’t signify the info hierarchy of the web site.

Search engines may see the given page relates to names or “/title/” and can be on the IMDB domain name but can not determine what the page is about.

The reference to “tt0468569” doesn’t directly infer whatever a web surfer is very likely to search for.

Which means that the info offered by the URL is of very little value to search engines.

Structure is very important because it helps the search engines to comprehend relative importance and adds a helpful significance metric to the given page.

what is seo
Example of a structured URL

Additionally, it is useful from an anchor text perspective because people are more prone to associate with the appropriate word or phrase if the keywords are contained in the URL.

“Search Engine Optimization” Best Practice

Content pages are the meat of internet sites and are almost always the reason visitors come to a website.

Ideal content pages should be very particular to a given topic–usually a product or an object–and be hyper-relevant.

The purpose of the given webpage should be directly stated in the following areas:

  • Title label
  • URL
  • Content of page
  • ALT text of an image
eclat impact - what is seo
The purpose of the page is given in all the respective areas

Here is an example of a search engine–favorable web-page. Each of its on-page factors are optimized.

The content page in this figure is considered great for a number of reasons.

First, the content itself is distinctive on the web (that makes it worth-it for people and search engines to rank well) and covers a particular bit of info in a lot of depth.

If a searcher had question about eclat impact – what is seo?, there’s a chance, this page would answer their query.

Apart from content, this page is laid out nicely.

The topic of the page is stated in the title tag (Super Mario World – Wikipedia)

supper mario world

The page’s content (the page heading,”Super Mario World”).

And within the alt text of every image on the page.

URL (http://en.wikipedia.org/wiki/Super’Mario’World)

The following example is of ill optimized web-page. Notice how it varies from the first example.

bad description example

This image shows less search engine–favorable example of a content page targeting the term”Super Mario World.”

Whereas the subject of the page is present in some of the important elements of the webpage (title tag and graphics or images).

The content is less strong than the Wikipedia example, along with the appropriate copy on the page is less useful to a reader.

Notice that the description of second example is unclear where as the description in wikipedia’s case is much more clear.

A Preferably Optimized Web Page

An ideal webpage should do all the following:

  • Be hyper-relevant to a Particular topic (usually a product, in some cases its single object)
  • Include topic in title label
  • It Includes topic in URL
  • Include topic in image alt text
  • Specify topic name often in text content
  • Supply distinctive content about a given subject
  • Link back to its category page
  • It Links back to its subcategory page (If applicable)
  • Link back to its home page

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