Internet Search Engine Optimization (SEO) is the art and science of driving targeted site visitors to your site from search engines.
There are three types of seo:
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO – (In between white hat and Black Hat)
To know what SEO (Search Engine Optimization) really means, let us break the sentence down and look at the parts:
- You can attract all the visitors in this world, but if they are coming to your website because Google tells them you are a source for Apple computers when really you are a farmer selling apples so that’s something we don’t call quality traffic.
- Instead you wish to attract visitors that are intrigued in the products that you offer – Quality Of Traffic.
- Once you’ve the right folks clicking on through from these internet search engine results pages, more traffic is better – Quantity Of Traffic.
- Ads make up a substantial portion of many SERPs. Organic traffic isn’t any traffic that you do not need to pay for – Non Organic Results.
Why Is “SEO” Important?
In short, search is a BIG source of traffic. Here’s a breakdown of where web traffic originates.
As you can tell, almost 60% of all traffic on the internet begins with a Google search.
And if you add together traffic from others favorite search engines(like Yahoo, Youtube and Bing), 70.6 percent all traffic comes from the search engines.
Let us illustrate the importance of (SEO) Search Engine Optimization with a good example.
Let us say that you run a party distribution company. According to Google, 110, 000 individuals search for party supplies, every month.
Considering that lead(first result on Google) to Google gets around 20 percent of all clicks, that is 22,000 visitors to your site every month if you show up on the top.
And that is only for that search phrase. In case your site is friendly, then you can rank for hundreds of different keywords.
In other industries, such as real estate or insurance, the value of internet search engine traffic is significantly greater.
By way of example, advertisers are paying over $45 per click on the search phrase like “car insurance price quotes”.
Organic Results vs. Paid Results
Internet search Engine results pages are separated in two different segments: organic and paid results.
Organic search results are natural outcomes that are ranked 100 percent on merit.
In other words, there is no method to pay Google or other search engines to be able to rank high in the search results.
Internet search engine rank the natural search results page based on hundreds of different rank factors.
However, generally speaking, organic results are considered by Google to be the most comparative, trustworthy, and authoritative web sites or webpages on the subject.
I’ve more information search engine algorithms on which we will work later on.
However, for the time being, the important consideration to remember is, when we talk about SEO, we’re talking about ranking your site higher up in the natural search results.
Advertisements are paid search results which appear on top of or beneath the natural results.
Paid advertisements are entirely independent of the natural listings.
Advertisers in the paid results section are ranked, by how much they’re are prepared to pay for one visitor from a certain set of search results.
How Search Engine Works?
whenever you search for something in Google, an algorithm works in real time to bring you what the search engine considers to be the best, result.
Especially, Google scans its indicator of countless billions of pages so as to discover a pair of results which will best answer your search.
How Google Determines Best Result?
Although Google doesn’t make the interior workings of its algorithm public, based on registered patents and statements from Google, we know that websites and web pages are ranked based on:
Relevancy Of The Content:
If you search for chocolate chip cookie recipes, you don’t wish to see webpages about tires.
That is why Google appears foremost for the pages which are closely related to your keyword.
Nevertheless, Google doesn’t only rank the most relevant pages in the top.
That is since there are thousands of relevant pages for each search term.
For instance, the keyword cookie recipes, brings up 349 million results in Google.
Thus to set the results in an order that bubbles the best to the top, they rely on 2 other components of their algorithm:
Authority is just as it sounds: it is Google’s way of determining whether the content is accurate and trustworthy.
The question is: how does Google know whether a page is authoritative? They look at the number of other pages which link to this page.
Generally, the more links a page has, the higher it’ll rank.
Usefulness Of Content:
Content could be authoritative and relevent.
But if it is not useful, Google will not wish to position this content on top of the search results.
In fact, Google has openly said that there is a distinction between quality content, and applicable, content.
For instance, let us say you search for Paleo Diet.
The very first Result A you click on is composed by the world’s foremost expert on Paleo.
And since the page has so much excellent content on it, lots of folks have linked to it.
However, the content is totally unorganized.
And it is full of jargon that individuals don’t know.
Contrast that with another Result B.
It is written by someone relatively new to the paleo diet.
And their site does not have nearly as many hyperlinks pointing to it.
Nevertheless, their content is organized in different sections.
And it is written in a manner that everyone can know.
Well, that page is going to rank highly on the scale.
Though Result B does not Have as much authority as Result A, it’ll work well in Google.
Google measures usefulness chiefly based on User Experience Signals .
In other words: how users interact with the search results.
If Google sees that people really like a certain search result, it’ll get a ranking boost.
Learning SEO (Search Engine Optimization)
This section of our website is here to assist you learn everything you want about SEO.
If you’re entirely new to the subject, begin at the very beginning and read the Beginner’s Guide to SEO.
If you require suggestions about a particular subject, dig in wherever suits you.
Here is a general overview:
Building A Site Which Is “SEO – Friendly”
Once you are ready to begin walking that Search Engine Optimization(SEO) walk, it is time to employ these “Search Engine Optimization” techniques to a website, whether it is completely new or old one you’re improving.
These pages will assist you to get started with everything from choosing a SEO (Search Engine Optimization) friendly domain name to the best methods for internal links.
Related Content Creation
A website is not really a website till you own content.
However, Search Engine Optimization (SEO) for content has specific factors that we have given its own section.
Start here if you are curious about keyword study, the way to write SEO (Search Engine Optimization) friendly copy, and the sort of markup that can help search engines know precisely what your content is really about.
On Site Topics For your Site
You’ve already heard a great deal about on site topics by delving into content and related markup.
Now it is time to get technical with info about robots.txt.
Connection or link Related topics
Dig deep into what you ever needed to know about links from anchor text to redirection.
Read this collection of pages to understand how, where and when to use nofollow and if guest web blogging is dead actually.
If you are more in the link building side of things, go directly to the Beginner’s Guide to link Building.
Other SEO Improvements
Congratulations, You’ve mastered the intricacies of daily SEO (Search Engine Optimization) and are ready for a few advanced topics.
Make certain all of that traffic has the simplest time potential converting with CRO (conversion rate optimization), then go to the micro level with local Search Engine Optimization or take that website global with international “SEO”.
The Advancement Of “SEO“
Internet search engine algorithms change frequently and SEO approaches evolve in response to these changes.
So if somebody is offering you “Search Engine Optimization” advice that does not feel correct, check in with the particular subject page.
To get a more technical look at Search Engine Optimization (SEO), take a look at this brief video:
2 Key portions of Search Engine Optimization are:
- On page SEO (Search Engine Optimization) – click here to read further.
- Off page SEO (Search Engine Optimization) – click here to read further.